Description
The Institute of One World Leadership® (IOWL) is the official and registered trading name of the organisation established to develop, accredit, and promote Positive Value Leadership™ globally. It embodies the institute's commitment to cultivating leaders with Calibre, Competency, and Capability who inspire trust, foster inclusivity, and drive sustainable impact across cultures and sectors worldwide.
Usage Guidelines
- Always use the full phrase "Institute of One World Leadership®" on first mention; subsequently, you may abbreviate as IOWL if the context is clear.
- Include the registered trademark symbol ® at first mention in any article, presentation, or marketing material.
- Do not alter the order of the words, shorten the name, or use unauthorised variations.
- Only use this mark when referencing the organisation itself, its official services, publications, or sanctioned partnerships.
- Obtain permission before using the mark on any promotional material, co-branded content, or external publications.
Description
The World's Leadership Institute® is a formally registered name representing the global outreach and collaborative initiatives of the Institute of One World Leadership (IOWL). It is used as a tagline and denotes the IOWL's commitment to shaping Positive Values-Based leaders across borders and cultures, facilitating international partnerships, and driving sustainable leadership development that benefits communities and societies worldwide.
Usage Guidelines
- Always use the full phrase "The World's Leadership Institute®" on first mention, including the registered trademark symbol ®.
- Do not abbreviate, shorten, or otherwise alter the mark.
- Use this mark only when referring to authorised programmes, communications, partnerships, and initiatives that originate from or have been approved by the Institute of One World Leadership.
- Do not use this mark for unaffiliated or third-party services without prior written consent.
- Maintain the integrity of the mark in all communications, ensuring it is visually distinct and not combined with other branding elements in a way that implies separate ownership or endorsement.
Description
Positive Value Leadership™ (PVL) is the proprietary leadership model created by IOWL to cultivate leadership built on six core Exemplars: Probity, Potency, Planet, People, Perception, and Participation.
Usage Guidelines
- Always use the full phrase "Positive Value Leadership™."
- Never shorten to "PVL" unless the full phrase is also included nearby.
- Refer to the IOWL as the originator on first mention.
Description
The Positive Value Leadership Map™ is a proprietary leadership framework developed by the Institute of One World Leadership. It presents leadership calibre as the harmonious integration of six core Exemplars - Probity, Potency, Planet, People, Perception, and Participation - each defined by a set of Positive Values.
The Map guides individuals and organisations to align their decisions, behaviours, and strategies with these Positive Values to create sustainable performance, ethical stewardship, and inclusive collaboration across cultures, sectors, and societies.
Usage Guidelines
- Always use the full title "The Positive Value Leadership Map™" with the ™ symbol on first and prominent mention.
- Do not abbreviate or alter the name - maintain its complete phrasing to preserve its intended meaning.
- When reproducing the Map in materials or presentations, use the authorised visual representation, ensuring all six Exemplars and their associated Positive Values, as well as the central Attitude and Values core, are visible and intact.
- Only use the Map in contexts that align with IOWL's ethos - emphasising Integrous Leadership™ and Positive Values.
- Avoid implying affiliation, partnership, or certification by IOWL without prior written permission.
- Obtain explicit approval before adapting, sharing, or distributing the Map beyond IOWL-authorised programmes, training sessions, or publications.
Description
Humane Calibre™ is a proprietary concept created by the Institute of One World Leadership (IOWL) to describe the vital humane cement (or Moral Mortar™) that binds and gives meaning to Human Capital. It goes beyond qualifications, competencies, and even values - to describe the essence of human worth that respects life, dignity, emotion, and ethical purpose.
While Human Capital refers to the knowledge, skills, and experience individuals bring to an organisation, Humane Calibre™ ensures that this capital is not exploitative, transactional, or dehumanised. It represents the character, empathy, integrity, and positive intent that transform 'workforce' into 'community', and 'labour' into 'legacy'.
Without Humane Calibre™ Human Capital becomes extractive and disposable. With it, organisations build resilient, ethical, and people-centred cultures that can sustain trust and performance in the long term.
Usage Guidelines
- Use the full phrase Humane Calibre™ with the ™ symbol at first and prominent mention.
- Do not abbreviate or modify the term; preserve its full form to reflect its conceptual integrity.
- When referencing the term, it must be clearly linked to the broader IOWL frameworks of Calibre, Integrous Leadership™, and Positive Value Leadership™.
- Only use the term in contexts that emphasise human dignity, ethical character, and positive societal impact.
- Do not use this trademark to describe generic emotional intelligence, soft skills, or wellbeing programmes unless explicitly part of IOWL-certified offerings.
- Explicit written permission must be obtained before including this concept in third-party publications, HR models, or training frameworks.
Description
The Calibre Continuum™ is a proprietary developmental framework created by the Institute of One World Leadership (IOWL). It provides a lifelong pathway for ethical and values-based growth — from early engagement via Owlets.club and Owlets.global (ages 8–13), to Positive Value Leadership (PVL) courses for youth and adults via Owls.global.
The Continuum is designed to embed and reinforce IOWL’s 24 Positive Values and six Exemplars across key developmental stages. It enables individuals to join the pathway at any point in life, with their journey aligned to IOWL’s universal standards of Calibre, Capability, and Competency — supporting Perpetual Calibre Development™ throughout.
Usage Guidelines
- Always use the full phrase "The Calibre Continuum™" with the ™ symbol on first mention.
- Do not abbreviate, stylise, or rebrand the Continuum without explicit, written permission from IOWL.
- The Calibre Continuum™ must be presented as a holistic, lifelong values development pathway — from school-age (Owlets) to adult (PVL) engagement.
- Ensure accurate representation of its three entry points: Owlets.club, Owlets.global, and Owls.global.
- Do not replicate, translate, or integrate this framework into external systems or curricula without licensing or partnership approval.
- The Calibre Continuum™ must always be linked to the overarching model of Perpetual Calibre Development™ and the global IOWL Positive Value Framework.
Description
Capacity Conundrum™ is a proprietary concept developed by the Institute of One World Leadership (IOWL) to describe the critical challenge faced by societies, organisations, and systems when they attempt to build capacity without ensuring the foundational presence of Calibre, alongside Competency and Capability.
It captures the systemic dilemma of investing in education, training, or reform while ignoring the values, calibre, integrity, and ethical grounding of the people expected to deliver results. The result is apparent readiness on paper - but persistent instability, underperformance, or misconduct in practice.
The term is grounded in IOWL's metaphor of the three-legged Leadership Stool™:
- Calibre (ethical grounding, integrity, moral discernment)
- Competency (practical skill, application ability)
- Capability (formal qualification, knowledge base)
A stool missing one or more legs is unstable. A society filled with such stools is incapable of bearing the weight of responsibility - no matter how many development programmes or reforms are introduced.
Concept Origin:
The Capacity Conundrum™ emerged from IOWL's global analysis of leadership failures across sectors and geographies. It is closely tied to the IOWL Leadership Stool™ and the PVL (Positive Value Leadership™) Framework, which provide the structural basis for addressing this conundrum through Calibre-first development.
Usage Guidelines
- Use the full phrase Capacity Conundrum™ with the ™ symbol at first and prominent mention.
- Do not abbreviate, fragment, or paraphrase the term (e.g. "capacity challenge"); its precision is key to conveying the intended IOWL concept.
- When referencing the term, it must be explicitly linked to the IOWL Leadership Stool™ model and the frameworks of Calibre, Competency, and Capability.
- Only use the term in contexts addressing organisational instability, systemic underperformance, or leadership failure due to missing values foundations.
- Do not use this trademark to generically describe capacity development or training without reference to the IOWL Calibre Model or accompanying analysis of structural imbalance.
- Explicit written permission must be obtained before including this concept in third-party strategy documents, academic publications, or development programmes.
Description
The Integrity Imperative™ is a foundational principle developed by the Institute of One World Leadership (IOWL) to assert that integrity is not optional - it is essential, non-negotiable, and must be immutable in all roles, regardless of sector, seniority, or circumstance. In a world where values are often bent for convenience, the Integrity Imperative™ stands as a clear call to action: without integrity, no role is truly safe, sustainable, or trusted.
This principle reinforces the reality that capability without integrity is dangerous, and competency without conscience is corrosive. Whether in leadership, technical, administrative, or creative positions, individuals must uphold unwavering standards of honesty, transparency, and ethical intent. The Integrity Imperative™ is not merely an ideal - it is a duty, a requirement, and a moral minimum for anyone entrusted with influence, resources, or responsibility.
Usage Guidelines
- Always capitalise the phrase and include the ™ symbol on first and prominent mention: Integrity Imperative™.
- Do not abbreviate or reword the phrase; preserve its complete form to retain its intended gravity.
- Use this mark only when referring to IOWL's official guidance, training, and standards relating to the non-negotiable role of integrity across professions.
- Do not apply the term to generic or unaffiliated integrity programmes or frameworks.
- When used in presentations or documentation, it must be positioned as an IOWL principle tied to Immutable Integrity™ and Integrous Leadership™.
- Prior written consent is required before using the term in third-party promotional, training, or policy materials.
Description
Integrous Leadership™ is a proprietary leadership philosophy developed by the Institute of One World Leadership (IOWL) that places integrity, character, and Positive Values at the core of effective leadership practice. It embodies a commitment to leading with a backbone rather than a wishbone - making decisions that reflect strong moral principles, ethical courage, and unwavering commitment to the greater good.
Usage Guidelines
- Always present the full phrase "Integrous Leadership™" at first mention, with the ™ symbol, to acknowledge its trademark status.
- Maintain the integrity of the phrase - do not shorten, paraphrase, or modify the wording.
- Use this mark exclusively in contexts that align with IOWL's definition and principles, including approved courses, publications, presentations, and promotional materials.
- Do not imply endorsement, certification, or affiliation with IOWL unless explicit permission or agreement is in place.
- Prior written consent must be obtained before using Integrous Leadership™ in third-party materials or as part of any marketing, product, or service outside of IOWL-approved offerings.
Description
Immutable Integrity™ is a core concept of the IOWL Integrous Leadership framework. It refers to the steadfast, unwavering adherence to Positive Values and ethical principles in all decisions, regardless of circumstance or pressure.
Usage Guidelines
- Always capitalise the first letters of each word and include the ™ symbol at first mention.
- Do not abbreviate or alter the phrase.
- Do not use without permission in third-party marketing.
Description
Integrous Calibration™ is a proprietary developmental process created by the Institute of One World Leadership (IOWL) as a core part of its Positive Value Leadership™ (PVL) journey. It denotes the personal transformation participants must undergo to truly embody Immutable Integrity™ and cultivate the calibre required for Integrous Leadership™.
This process integrates deep self-reflection, positive values realignment, and practice-based growth to help individuals align their thoughts, decisions, and behaviours with Positive Values - producing leaders who can lead with authenticity, courage, and unwavering integrous commitment.
Usage Guidelines
- Always use the full phrase "Integrous Calibration™" with the ™ symbol on first and prominent mention.
- Do not abbreviate or modify the term - retain its form and meaning in all references.
- Only use this mark to describe the personal transformation process that PVL course participants undergo to achieve Immutable Integrity™ and demonstrate Integrous Leadership™.
- Do not imply that any course, programme, or process outside of IOWL is authorised to deliver Integrous Calibration™ without explicit, written permission.
- Prior written approval is required before incorporating this concept into third-party training, marketing, publications, or presentations.
Description
Perpetual Calibre Development™ (PCD™) is a proprietary leadership development principle created by the Institute of One World Leadership (IOWL). It emphasises the ongoing, deliberate cultivation of personal character, Positive Values, and Positive Values-based behaviours that elevate an individual's Calibre - ensuring they grow perpetually as integrous, principled, and impactful leaders.
More than just skills or competencies, PCD™ is about sustained self-reflection, integrity-focused practice, and developmental progression across a leadership lifetime, supporting each participant's capacity to act with authenticity, responsibility, and care for all those they influence.
Usage Guidelines
- Always use the full phrase "Perpetual Calibre Development™ (PCD™)" - with the ™ symbol on first and prominent mention.
- Do not abbreviate or alter the wording unless "PCD™" is also introduced and defined alongside the full phrase.
- Reference PCD™ exclusively when describing the IOWL model of ongoing character and values development, as distinct from generic continuous professional development (CPD).
- Do not use this term in contexts that imply affiliation, endorsement, or certification by IOWL unless explicit, written permission has been granted.
- PCD™ must not be applied to programmes, materials, or initiatives outside IOWL's Positive Value Leadership™ framework.
- Prior written approval must be obtained before reproducing, adapting, or referencing PCD™ in third-party marketing, presentations, publications, or learning materials.
Description
Calibre Credits™ are the official units of recognition awarded by the Institute of One World Leadership (IOWL) to individuals actively participating in the process of Perpetual Calibre Development™ (PCD™). Unlike conventional CPD (Continuing Professional Development) points, which measure skills or knowledge acquisition, Calibre Credits™ measure character growth, ethical application, and positive values-based behaviour in real-world contexts.
Each Calibre Credit™ acknowledges meaningful progression in one or more of the six Positive Value Leadership™ Principle Exemplars - Probity, Potency, Planet, People, Perception, and Participation. Credits may be earned through formal IOWL learning experiences, reflective assignments, values-led leadership contributions, and sustained integrous practice.
These credits are cumulative and contribute towards an individual's Statement of Professional Standing, with thresholds set for achieving official membership levels (e.g. Member, Fellow) within IOWL.
Calibre Credits™ offer a principled, and forward-looking metric of leadership readiness - relevant to all roles, not just senior positions, and reflecting a leader's authentic impact over time.
Usage Guidelines
- Always use the full term Calibre Credits™ with the ™ symbol on first and prominent mention.
- Do not abbreviate or reword the term (e.g. avoid "C.C." or "CalCredits").
- Reference Calibre Credits™ only in connection with IOWL's authorised programmes, especially Perpetual Calibre Development™ (PCD™).
- They must not be confused or equated with traditional CPD hours or academic credits; they serve a different and complementary purpose grounded in positive values, calibre and integrity.
- Only IOWL or officially licensed partners may award or record Calibre Credits™.
- When displayed on CVs, social profiles, or applications, the source (IOWL) and the area(s) of Exemplar development should be clearly indicated.
- Prior written permission is required before referencing Calibre Credits™ in third-party learning platforms, training tools, or institutional frameworks.
Description
Calibre Credibility™ is IOWL's trademarked designation of ongoing ethical, calibrous and integrous leadership and personal development. It signifies that a member not only earned Calibre Credits™, but has actively sustained a positive values-led mindset through annual reflection, professional contributions, and engagement with evolving Positive Value Leadership foundations. It functions as a dynamic status that reflects both integrity and perpetual growth.
Usage Guidelines
- Always present the full term Calibre Credibility™ with the ™ symbol at first and prominent mention.
- Do not abbreviate, shorten, or paraphrase the term (e.g., avoid "Credibility" or "Calibre Credibility status") without the full phrase and symbol.
- Use the mark only in communications related to a member's ongoing standing within IOWL, such as profiles, CVs, membership resumes, platform dashboards, or professional references.
- Avoid using the mark in contexts unrelated to individual members' sustained development (e.g., generic marketing collateral or non-member resources).
- When used in public-facing documents (e.g., employer recommendation letters or badges), clearly state that Calibre Credibility™ is maintained through Perpetual Calibre Development™, and indicate the year of latest reflection or review.
- Prior written consent is required before referencing Calibre Credibility™ in external HR frameworks, third‑party platforms, or promotional materials beyond official IOWL communications.
Description
O3 – One-to-One with Oneself™ is IOWL's trademarked annual reflective practice designed to support lifelong integrity and values-aligned leadership. Branded as O3 (analogous to oxygen's triadic strength of renewal), this process invites members to conduct a structured yet personal self-dialogue, reviewing key ethical challenges, upholding positive values, and setting intentional leadership goals for the year ahead.
Usage Guidelines
- Always present the full mark O3 – One-to-One with Oneself™ with the ™ symbol at first and prominent mention; "O3" may be used subsequently.
- Do not abbreviate, alter, or paraphrase the term (e.g., avoid "O3" or "One-to-One") without also including the full phrasing.
- Use the mark only when referring to the authorised annual reflective process facilitated or endorsed by IOWL.
- Place "O3 – One-to-One with Oneself™" prominently in materials, including a short descriptor (e.g. "Your Annual Calibre Reflection").
- Do not use the mark in third-party or commercial materials, courses, products, or services that do not involve this official IOWL reflective protocol.
- Prior written consent is required before using the mark in external publications, client materials, or promotional contexts.
Description
The IOWL Calibrated Leadership Map™ is a proprietary, values-centred framework created by the Institute of One World Leadership to support the selection, recruitment, and development of leaders who embody Integrous Leadership™. Unlike typical HR models that focus narrowly on qualifications, competencies, and past behaviours, this Map integrates those traditional metrics with a codified centre of Positive Values and integrous calibration - what IOWL refers to as resolving the "HR Blind Spot."
Crucially, the Map is grounded in a Positive Value Leadership core - embedding a codified centre of positive values and ethical calibration. This ensures leaders don't just perform but do so with calibre, integrity, and positive intent.
Usage Guidelines
- Always use the full phrase "The IOWL Calibrated Leadership Map™" with the ™ symbol on first mention.
- When referencing this model in the context of leadership recruitment or leadership development, also cite its focus on Integrous Leadership™ and its resolution of the HR Blind Spot.
- Do not shorten, paraphrase, or rebrand this trademarked model without explicit, written permission from IOWL.
- Only use this model and its visual representation in authorised IOWL publications, presentations, and partner materials.
- When using the Map, present all six outer domains and the central Positive Values axis together to preserve its full meaning and integrity.
- Seek explicit approval before referencing the Map in third-party materials, academic work, or commercial offerings.
Description
The IOWL Calibrated Recruitment Map™ is a proprietary hiring and evaluation framework developed by the Institute of One World Leadership. Designed specifically for the recruitment of talented individuals into non-leadership roles, this Map addresses a common shortcoming in traditional HR models - their exclusive focus on qualifications, competencies, and past experience.
IOWL's Map integrates these conventional elements with a codified centre of Positive Values and integrous calibration - ensuring candidates are assessed not only on their skills, qualifications, and fit, but also on their attitude, integrity, and alignment with the organisation's purpose and culture. By resolving what IOWL calls the "HR Blind Spot," the Map promotes better hires, enhances team cohesion, and supports long-term positive contributions to the organisation.
Usage Guidelines
- Always use the full phrase "The IOWL Calibrated Recruitment Map™" with the ™ symbol on first mention.
- Do not abbreviate, shorten, or rephrase the mark without explicit, written permission from IOWL.
- When using this model, highlight its dual emphasis on conventional HR metrics (Qualifications, Skills, Experience) and its unique core focus on Positive Values and integrous calibration.
- Only apply this framework to appropriate non-leadership hiring contexts - do not conflate it with leadership-specific tools like The IOWL Calibrated Leadership Map™.
- Ensure the Map is displayed with all its four domains and the central Positive Values axis intact to preserve its intended meaning.
- Do not reproduce, distribute, or adapt this framework in third-party materials, training sessions, or recruitment processes without prior authorisation from IOWL.
Description
IOWL LeaderChips™ is a proprietary recognition and reward system created by the Institute of One World Leadership to encourage and acknowledge active engagement with Positive Value Leadership™ principles. Participants earn LeaderChips™ by demonstrating integrity, sharing learning, and inspiring others - reinforcing a culture of Perpetual Calibre Development™ across the IOWL community.
Each LeaderChip™ represents a tangible commitment to Integrous Leadership™ practice and a contribution toward cultivating Positive Values and lasting, efficaious leadership impact.
Usage Guidelines
- Always use the full phrase "IOWL LeaderChips™" with the ™ symbol on first and prominent mention.
- Do not abbreviate, alter, or modify the mark - preserve its full form and intended meaning.
- Reference this mark only in connection with authorised IOWL programmes, communications, and initiatives.
- Do not imply partnership, endorsement, or certification by IOWL unless explicit written permission has been granted.
- Avoid using IOWL LeaderChips™ in contexts that do not reflect its intended purpose - recognising contributions and fostering Positive Value Leadership™.
- Prior written consent must be obtained before reproducing, distributing, or using the mark or its visual assets in any third-party presentations, promotional materials, or publications.
Description
The Leadership Hammer™ is a powerful metaphor developed by the Institute of One World Leadership to illustrate the impact of leadership capability when guided - or misdirected - by personal Calibre. A hammer in the hands of a skilled craftsperson can build and shape; in careless hands, it can destroy. Similarly, leadership tools and competencies must be grounded in Positive Values and Calibre if they are to produce integrous, sustainable outcomes.
This concept reinforces the principle that leadership skills and expertise only deliver lasting benefit when wielded by leaders of strong character, compassion, and commitment to the greater good.
Usage Guidelines
- Always use the full phrase "The Leadership Hammer™" with the ™ symbol on first and prominent mention.
- Do not abbreviate, alter, or reinterpret the metaphor without explicit permission from the Institute of One World Leadership.
- Present the concept in contexts that reflect its intended meaning - reinforcing the vital role of integrity and Positive Values in leadership practice.
- Do not imply endorsement, certification, or affiliation without prior written consent from IOWL.
- Obtain explicit permission before using The Leadership Hammer™ as part of third-party presentations, training materials, marketing collateral, or publications.
Description
The IOWL Leadership Stool™ is a proprietary leadership development model created by the Institute of One World Leadership. It depicts effective leadership as a three-legged stool supported equally by Calibre, Capability, and Competency. This model emphasises that, while traditional leadership education often concentrates on skill sets (Capability) and qualifications (Competency), true leadership excellence cannot stand without Calibre - the personal character, integrity, and Positive Values that guide decisions and actions.
By ensuring all three legs are present and balanced, the Leadership Stool™ promotes stable, consistent, integrous leadership and prevents the collapse that often follows when Calibre is neglected.
Usage Guidelines
- Always use the full term "The IOWL Leadership Stool™" with the ™ symbol on first and prominent mention.
- Do not abbreviate or alter the phrase - refer to the three legs as Calibre, Capability, and Competency, using them together in all visual representations.
- Only use this model to support leadership development or assessment within IOWL-approved contexts - do not apply it to unrelated concepts or frameworks.
- When reproducing the Stool's imagery, ensure all three legs and their labels are intact to maintain the model's integrity and intended meaning.
- Prior permission is required before incorporating the Leadership Stool™ into any commercial, promotional, or third-party materials outside of IOWL-sanctioned programmes.
Description
The Centre for Positive Value Leadership™ is a dedicated centre of excellence established by the Institute of One World Leadership (IOWL). It provides research, guidance, and development programmes centred on the Positive Value Leadership (PVL) framework - a proven, 'Positive' values-based model for cultivating leaders with Calibre, integrity, and a commitment to sustainable, ethical practices. The Centre integrates theory, practice, and real-world case studies to help leaders navigate complex decisions and inspire lasting trust, progress, and positive impact across organisations, communities, and society.
Usage Guidelines
- Always use the full title "The Centre for Positive Value Leadership™" with the ™ symbol on first and prominent mention.
- Do not shorten, abbreviate, or modify the name - retain its full form in all communications.
- Reference the Centre only in contexts that align with IOWL's Positive Value Leadership framework, research, educational initiatives, and publications.
- Do not imply partnership, affiliation, or endorsement unless explicitly agreed in writing with IOWL.
- Prior permission is required to reproduce Centre materials, branding, or visual elements in third-party marketing, presentations, or programme literature.
Description
The Global Institute for Calibre and Integrity™ is a world-leading centre established by the Institute of One World Leadership (IOWL) to advance thought leadership, research, and practical initiatives in the areas of personal Calibre, ethical Integrity, and Positive Values. The Institute develops standards, frameworks, and educational resources that help individuals, organisations, and societies cultivate leadership excellence grounded in character, trust, and unwavering commitment to doing what is right - even in the face of challenge or adversity.
Usage Guidelines
- Always use the full title "Global Institute for Calibre and Integrity™" with the ™ symbol on first and prominent mention.
- Do not abbreviate or alter the name; preserve its full form in all communications and presentations.
- Refer to the Institute only in contexts aligned with its purpose - leadership development, integrity-building initiatives, research, and Positive Value Leadership advocacy.
- Do not imply endorsement, certification, or partnership unless explicitly approved in writing by IOWL.
- Prior written permission must be obtained before using the Institute's name, materials, or visual identity in third-party publications, marketing, or promotional materials.
Description
The Global Institute for Calibre and Integrity™ Lapel Pin is the official insignia of the Global Institute for Calibre and Integrity™ an IOWL centre of excellence. This prestigious lapel pin - featuring the iconic IOWL owl alongside balanced scales set against a shield - symbolises the personal commitment to integrity, calibre, and Positive Values™ that underpins Integrous Leadership™.
The pin is awarded exclusively to students who earn the IOWL Certificate of Professional Standing, recognising their successful progress of the journey of Perpetual Calibre Development™ and their proven alignment with IOWL's Positive Values and leadership standards.
Usage Guidelines
- Always present or wear the pin as designed - do not modify its form, colour, or emblem in any way.
- The lapel pin is to be worn only by individuals who have been officially granted the Certificate of Professional Standing by the Global Institute for Calibre and Integrity™
- Recipients may wear the lapel pin at academic, professional, and IOWL-affiliated events to signify their accredited status.
- Do not produce replicas, use the emblem in isolation, or imply IOWL affiliation without express, written permission.
- Images of the pin may be displayed in personal profiles, CVs, social media, or biographies, so long as they make clear that the wearer is a recognised holder of the IOWL Certificate of Professional Standing.
- Prior written approval is required for any commercial use or adaptation of the emblem or lapel pin design.
IOWL Concept and Contention
The HR Human Capital Paradigm: “Hiring for Skills, Firing on Values, Failing in Productivity”
Description:
This IOWL contention challenges the prevailing assumption within global Human Resource (HR) and government policy frameworks that skills acquisition alone is the key to organisational success. It critiques the widespread over-reliance on Capability and Competency while neglecting Calibre — the character, values, and moral discernment essential for sustainable productivity and leadership trustworthiness.
The phrase “Hiring for skills, firing on values, failing in productivity” encapsulates a systemic failure of the Human Capital paradigm. It exposes a pattern where:
- Candidates are recruited based on qualifications and technical expertise (Capability),
- Terminated due to poor judgement, unreliability, or misalignment with ethical expectations (lack of Calibre), and
- Organisational productivity deteriorates as a result.
Evidence Justifying the Contention:
1. Employers Confirm the Values Deficit
- LinkedIn Global Talent Trends (2023):
89% of talent professionals say failed hires are due to soft skill gaps, not technical incompetence. Most cited: lack of accountability, integrity, and humility.
- CIPD (UK), “Employability Skills of Young People” (2023):
Employers consistently report frustration with honesty, reliability, and work ethic, despite strong academic CVs.
- McKinsey (2021), “Why New Hires Fail”:
The biggest reason for failure is behavioural misalignment — not a skills gap.
2. Firing Often Rooted in Values Misalignment
- Deloitte Global Human Capital Trends (2022):
Trust and values alignment have become top predictors of tenure and performance. 52% of employers cite values misalignment as the primary reason for dismissals in mid- and senior-level roles.
- Financial Services Culture Board (UK, 2021):
Over half of employees observed poor conduct or ethical shortcuts by technically competent colleagues.
3. Productivity Loss and Workplace Dysfunction
- Gallup State of the Global Workplace (2023):
Global employee engagement remains below 25% — largely due to distrust, poor culture, and lack of moral leadership.
- PwC Global Workforce Survey (2023):
60% of employees believe their organisation rewards skills, but not values — leading to cynicism and disengagement.
Implication:
The prevailing HR and policy obsession with “human capital development” — often defined as academic attainment, technical upskilling, and competency frameworks — is misaligned with real-world organisational needs.
This failure results in:
- Mis-hires (capable but untrustworthy),
- High turnover (values misfit),
- Declining productivity (disengagement and ethical drag).
IOWL’s Position:
Through Positive Value Leadership™, IOWL asserts that Calibre must be placed alongside Capability and Competency in any credible hiring, development, or leadership model.
Calibre Credits™, Statements of Professional Standing, and Perpetual Calibre Development™ are offered as practical tools for embedding values-based assessment into HR pipelines.
This contention underpins IOWL’s call to employers:
“Stop hiring blind to Calibre. You are not just building a workforce — you are building a culture.”
Description
The Institute for Principled People Professionals™ (IPC3™) is a dedicated advocacy and professional development body created by the Institute of One World Leadership. It supports HR and people-function practitioners - especially those engaged in recruiting, retention, and talent development - to align their work with the Positive Value Leadership (PVL) framework. IPC3™ champions a balanced commitment to Principles, Capability, Competency, and Calibre, ensuring that people professionals place integrity and character at the centre of their practice as they help organisations build efficaious, integrous, and Positive Values-Driven cultures.
Usage Guidelines
- Always use the full title "Institute for Principled People Professionals™" or "IPC3™" with the ™ symbol on first and prominent mention.
- Do not abbreviate the full name - preserve its intended meaning and purpose.
- Emphasise its focus on upholding principled leadership in HR, talent management, and related people-centric roles.
- Only use IPC3™ when referencing the Institute's accredited membership, frameworks, tools, or official publications.
- Do not imply endorsement, certification, or affiliation with IOWL unless agreed in writing.
- Seek prior written permission before reproducing IPC3™ visual assets, descriptions, or materials in third-party presentations, promotional content, or learning resources.
Description
The Centre for Propitious Performance™ is an initiative of the Institute of One World Leadership dedicated to cultivating leaders and organisations who act with integrity, strength, and positive intent. Grounded in the Positive Value Leadership framework, it aligns closely with the exemplars of Probity and Potency, championing excellence that is both integrous and efficaious. The Centre supports leaders to achieve performance through character-led decisions, long-term thinking, and a commitment to uplifting all stakeholders.
Usage Guidelines
- Always use the full phrase "The Centre for Propitious Performance™" with the ™ symbol on first and prominent mention.
- Do not abbreviate or modify the name - maintain its full form to preserve its meaning and integrity.
- Use this trademark only when referring to the Centre's programmes, research, publications, or authorised initiatives.
- Do not imply endorsement, partnership, or affiliation without explicit permission from the Institute of One World Leadership.
- Any materials referencing this Centre must reflect its focus on integrity-driven performance, character, and Positive Values.
Description
The Centre for Global Guardianship™ is an initiative of the Institute of One World Leadership dedicated to fostering responsible stewardship of planetary and human capital. Aligned with the exemplars of Planet and People, it supports leaders and organisations in protecting our shared environment, upholding cultural awareness, and respecting humanity. The Centre promotes an ethic of guardianship - making decisions that consider environmental impact, social consequences, and long-term sustainability for the global good.
Usage Guidelines
- Always use the full phrase "The Centre for Global Guardianship™" with the ™ symbol on first and prominent mention.
- Do not abbreviate, shorten, or otherwise modify the trademark.
- Use this mark only in connection with authorised research, programmes, or initiatives related to sustainable leadership and global stewardship.
- Avoid suggesting an official partnership with or certification by the Centre without prior written approval.
- Maintain the focus on responsible use of resources, cultural sensitivity, and care for people and planet in all representations of the Centre.
Description
The Centre for Free Dialogue™ is an initiative of the Institute of One World Leadership dedicated to creating environments where discourse is responsible, respectful, and inclusive. Grounded in the IOWL PVL exemplars of Perception and Participation, this Centre promotes the honest exchange of information, collaborative engagement, and the ethical facilitation of diverse voices. Its purpose is to advance dialogue that builds understanding, trust, and effective cooperation across cultures and sectors.
Usage Guidelines
- Always use the full phrase "The Centre for Free Dialogue™" with the ™ symbol on first and prominent mention.
- Do not abbreviate or shorten the trademark - preserve its form and intent.
- Reference this mark only when discussing IOWL-approved dialogues, facilitation, research, and related materials.
- Avoid using this mark in contexts that conflict with its ethos - such as misinformation, exclusionary practices, or unethical communications.
- Prior written permission is required before employing this trademark in third-party presentations, trainings, or publications.
Description
One World Leadership™ denotes a unifying leadership paradigm emphasising global stewardship, mutual respect, and the integration of diverse values across cultures.
Usage Guidelines
- Always capitalise the phrase and include &trade.
- Only use in connection with IOWL initiatives or with prior approval.
Description
OWL-A-Eye™ is the proprietary integrity and authenticity assessment system developed by IOWL to uphold academic and leadership integrity across all courses and certifications.
Usage Guidelines
- Always use the full mark with the ™ symbol.
- Only use to refer to the IOWL system itself.
Description
The Institute for Clinical Leadership™ is an initiative of the Institute of One World Leadership dedicated to cultivating ethical, integrous, positive values-based leadership across clinical and healthcare professions. It applies the Positive Value Leadership framework of the IOWL to support healthcare practitioners and leaders at every level in making decisions that uphold integrity, empathy, and excellence - ensuring safe, sustainable, and patient-centred care. The Institute provides research, guidance, and professional development to help clinical leaders build the character and calibre required to inspire trust, foster wellbeing, and enhance outcomes for patients, teams, and communities.
Usage Guidelines
- Always use the full title "Institute for Clinical Leadership™"" with the ™ symbol on first and prominent mention.
- Do not abbreviate or change the phrasing - retain its full form to reflect its intended meaning and scope.
- Reference the Institute only in contexts that align with its mission of ethical leadership and Positive Value principles in healthcare and clinical practice.
- Do not imply certification, partnership, or endorsement unless explicitly agreed in writing with the Institute of One World Leadership.
- Obtain prior written permission before using the name, logo, materials, or descriptions in any third-party presentations, promotional content, or publications.